North Valley Women's Care
The Challenge
North Valley Women's Care had relied entirely on physician referrals for over a decade. As referral patterns shifted and competition in the Phoenix metro area intensified, new patient volume was declining steadily — down 22% year-over-year. They had no digital presence to speak of and no strategy for attracting patients directly.
Our Solution
We built a comprehensive patient acquisition system from the ground up: a healthcare SEO strategy targeting high-intent searches like 'OB/GYN near me' and 'prenatal care Scottsdale,' a content marketing program addressing common patient questions with medically accurate articles, and a targeted Google Ads campaign focused on service-specific keywords with strong commercial intent.
The Results
- 300% increase in organic search traffic within 12 months
- 45 new patient appointments per month from digital channels alone
- $2.1M in additional revenue attributed to marketing in Year 1
- Reduced dependence on physician referrals from 90% to 45%
“We'd worked with three agencies before Digitalis. None of them understood healthcare compliance, patient acquisition funnels, or why our referral network matters. David's team got it immediately — because they've lived it.”
Dr. Melissa Austin, MD
Founder, North Valley Women's Care