Service

Google Ads

Targeted PPC campaigns for high-intent healthcare searches. Every dollar focused on driving qualified patient inquiries, not just clicks.

Start Growing Your Practice

PPC That Understands Healthcare

Healthcare advertising on Google comes with a unique set of challenges that most PPC agencies are not equipped to handle. Restricted ad categories, compliance requirements around claims, LegitScript certification for certain specialties, and the sensitivity of patient decision-making all require an approach built specifically for healthcare.

We manage Google Ads campaigns with deep knowledge of these restrictions and the intent signals that matter in healthcare. When someone searches for "orthopedic surgeon accepting new patients near me," that is a fundamentally different search than someone browsing for running shoes. The urgency, the stakes, and the conversion path are all different. Our campaigns are structured around these realities.

Transparency is central to how we work. You get weekly performance reports that connect ad spend directly to patient inquiries. We track cost per lead, cost per acquisition, and return on ad spend -- not just impressions and clicks. If something is not working, we tell you and we fix it. No vanity metrics, no spin.

What's Included

Full-service Google Ads management built for healthcare compliance and performance.

Compliance-Aware Ad Copy

Ad copy written within Google's healthcare advertising policies, avoiding claims that could trigger disapprovals or compliance issues.

High-Intent Keyword Targeting

Keyword strategy focused on patients actively seeking care, with comprehensive negative keyword lists to eliminate wasted spend.

Landing Page Optimization

Custom landing pages designed to convert ad traffic into patient inquiries, with A/B testing and continuous improvement.

Weekly ROI Reporting

Transparent weekly reports connecting ad spend to patient inquiries, cost per lead, and return on investment.

Call Tracking Integration

Phone call tracking so you know exactly which campaigns and keywords are driving real patient phone calls to your office.

Geo-Targeting & Scheduling

Precise geographic targeting around your service area and ad scheduling aligned to when patients are most likely to convert.

Our Approach

Systematic, data-driven, and relentlessly focused on patient acquisition.

1

Analyze

We audit existing campaigns, research your market, identify high-intent keywords, and build a targeting strategy specific to your services and geography.

2

Launch

Campaign build with compliance-cleared copy, optimized landing pages, conversion tracking, and call tracking fully configured before the first dollar is spent.

3

Optimize

Continuous bid management, A/B testing, search term refinement, and weekly performance reviews to drive down cost per patient acquisition over time.

Campaign Performance

0x

average return on ad spend across healthcare campaigns

0%

average reduction in cost per patient acquisition

0M+

in managed healthcare ad spend optimized for patient acquisition

Frequently Asked Questions

What budget do we need to see results from Google Ads?
It depends on your market and specialty, but most healthcare organizations need a minimum of $3,000-5,000 per month in ad spend to generate meaningful volume. We will be upfront if your budget is not sufficient for your market. We would rather tell you that than take your money and deliver thin results.
How do you handle Google's healthcare advertising restrictions?
We are deeply familiar with Google's healthcare and medicine policies, including restricted content categories and LegitScript certification requirements. We write ad copy that works within these boundaries while still compelling patients to take action. We also manage the certification process if needed for your specialty.
How quickly will we see results?
Unlike SEO, Google Ads can drive patient inquiries immediately. Most campaigns start generating leads within the first week. However, optimization takes time -- expect 60-90 days of testing and refinement before campaigns reach peak efficiency. We provide weekly updates so you always know where things stand.
Do you provide the landing pages or do we need to build them?
We build the landing pages. Sending paid traffic to your homepage is one of the most common mistakes in healthcare PPC. We create dedicated, conversion-optimized landing pages for each campaign that match the ad messaging and guide patients toward a specific action -- calling your office or booking an appointment.

Ready to turn ad spend into patient growth?

Let's review your current campaigns or discuss building a Google Ads strategy from the ground up.

Get a Free Ads Consultation