Service

Social Media Ads

Platform-specific campaigns that reach patients where they spend their time. Compliance-reviewed creative that drives real patient inquiries across Facebook, Instagram, and LinkedIn.

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Healthcare Advertising on Social, Done Right

Social media advertising for healthcare is not the same as running ads for consumer products. The targeting restrictions are tighter, the compliance requirements are more complex, and the creative needs to strike a careful balance between being compelling and being respectful of sensitive health topics. Getting this wrong can mean disapproved ads, wasted budget, or worse -- messaging that undermines patient trust.

We run social media ad campaigns with a thorough understanding of each platform's healthcare advertising policies. Facebook and Instagram have specific restrictions around health-related targeting and claims. LinkedIn has different opportunities for physician recruitment and B2B healthcare marketing. We know how to work within each platform's constraints while still reaching the patients and professionals you need to connect with.

Every campaign we build is measured by what matters: cost per lead and patient inquiry volume. We provide monthly reporting that shows exactly where your budget is going and what it is producing. If a campaign is not performing, we adjust. If a platform is not right for your goals, we say so. Our job is to produce results, not to run ads for the sake of running ads.

What's Included

Full-service social media advertising with healthcare compliance at the core.

Platform-Specific Creative

Custom ad creative and copy designed for each platform's format, audience, and best practices -- not one-size-fits-all templates.

Audience Targeting

Demographic, geographic, and interest-based targeting with lookalike audiences built from your existing patient base.

A/B Testing Program

Systematic testing of creative, copy, audiences, and landing pages with compliance review on every variation before it goes live.

Compliance Review Process

Every ad is reviewed for healthcare compliance before publication -- no claims that could create regulatory issues or erode patient trust.

Monthly Performance Reports

Detailed monthly reports with cost-per-lead analysis, conversion tracking, audience insights, and strategic recommendations.

Retargeting Campaigns

Strategic retargeting to re-engage website visitors and people who have interacted with your content but have not yet taken action.

Our Approach

Methodical, compliant, and always accountable to real results.

Strategize

We define your target audiences, select the right platforms, and develop a creative strategy that aligns with your growth goals and compliance requirements.

Launch & Test

Campaign launch with compliance-cleared creative, followed by systematic A/B testing to identify what resonates with your specific patient audiences.

Refine & Scale

Ongoing optimization based on performance data, scaling winning campaigns and reallocating budget away from underperformers.

Social Ad Performance

average reduction in cost per lead across social campaigns

average return on ad spend for healthcare social campaigns

compliance review rate on all creative before publication

Frequently Asked Questions

Which social platforms are best for healthcare advertising?

It depends on who you are trying to reach. Facebook and Instagram are typically most effective for patient acquisition campaigns. LinkedIn works well for physician recruitment and B2B healthcare marketing. We will recommend the right mix based on your specific goals, audience, and budget.

Can we target specific health conditions in social ads?

Social platforms have removed most health-condition-based targeting to protect user privacy. However, we use alternative targeting strategies -- geographic, demographic, interest-based, and lookalike audiences -- that effectively reach patients likely to need your services without relying on sensitive health data.

Do you create the ad creative or do we provide it?

We handle all creative production -- ad copy, images, video editing, and graphic design. If you have brand photography or video assets, we will incorporate those. Every piece of creative goes through our compliance review process before it is published.

What budget do we need for social media advertising?

Most healthcare social media advertising campaigns need a minimum of $2,000-4,000 per month in ad spend to generate meaningful data and results. We will be transparent about whether social advertising makes sense for your specific goals and market before we recommend it.