Healthcare Marketing Insights Practical marketing insights for healthcare organizations — written by a team that understands clinical workflows, compliance requirements, and what actually drives patient growth.
Key Takeaways You don't have a marketing department. You might not even have a front-desk person who knows what SEO means. But roughly 7% of all daily Google searches are health-related, and those patients are picking providers based on what they find. A healthcare content strategy doesn't require a team of ten. It requires a […]
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Key Takeaways 77% of patients search online before picking a new doctor. While word of mouth might be amazing, it can’t be your only marketing channel. Most small practices waste money because they don't know which marketing strategies for a small medical practice actually move the needle. This guide covers nine that do. 9 Marketing […]
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Key Takeaways Engaged patients are three times more likely to follow treatment plans. And contrary to what many clinic owners believe, you don't need expensive software to effectively build engagement. The best ways are free. 10 Free Ways to Boost Patient Engagement This Week Every strategy on this list costs zero dollars. The only investment […]
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Key Takeaways Your competitors are stealing your patients through better Google rankings. Here's how to win them back. When patients search "doctor near me," they pick from the first few results they see. If that's not your practice, you're losing appointments every day. The good news? Getting to the top of local searches is simpler […]
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Key Takeaways The cost of dental Search Engine Optimization (SEO) typically ranges from $750 to $5,000 per month. Most dental practices can expect to invest between $1,000 and $2,500 per month for a comprehensive campaign that delivers significant results. This investment covers the expertise and consistent effort needed to attract new patients by improving your […]
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Key Takeaways Standard operating procedures (SOPs) are essential for ensuring quality and safety in any healthcare organization. They provide a formal process for every team member, from management to frontline staff. This alignment increases productivity and reduces the risk of errors that could harm patients. While staff members want to do their job correctly, individual […]
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Key Takeaways Healthcare marketing has undergone a profound transformation over the past several years due to the widespread adoption of mobile phones and internet access. To effectively reach and engage patients in today's digital environment, providers need to implement an innovative hospital marketing strategy that sets them apart from competitors. In this blog post, we […]
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Key Takeaways The medical aesthetics industry is growing fast, and GLP-1 agonists are a big reason why. These weight loss drugs could hit $100 billion in sales by 2030. As people lose weight, they want new ways to feel great about how they look. Many of them are walking into aesthetic clinics for the very […]
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Key Takeaways 77% of patients search online before they even book an appointment. That means if your hospital doesn't show up where patients are looking, you're losing them to other hospitals nearby. The right marketing moves can bring in more patients and build your reputation at the same time. In this guide, you’ll learn real […]
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Having a great reputation is just as important as having a professional website. In the past, word-of-mouth referrals happened at the grocery store or church. Today, they happen online. Modern patients trust the internet to help them find the best healthcare providers. In fact, 73.28% of patients consider online reviews when choosing a provider. Search […]
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In a healthcare organization, practice managers run the show. It is their job to implement policies, organize workflows, and make sure the business runs in tip-top shape through effective medical practice marketing. Because they carry a great deal of responsibility, practice managers must possess specific traits and skills to perform at their best. Whether you […]
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The healthcare industry has changed significantly in recent years. While patients still meet doctors in person, the journey to find the right provider almost always starts online. In the past, word-of-mouth referrals were enough to sustain a business. Today, reputation management for doctors is everything, and without a strong online presence, you risk losing potential […]
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Marketing a behavioral health practice is hard. Ad costs keep going up. Building trust takes time. And finding the right patients can feel impossible. Many providers face these problems. You might spend thousands on ads that don't bring patients. David Sanchez, a marketing expert who runs a Christian addiction recovery program called Miracle Recovery, went […]
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Patients today have many options while seeking healthcare providers. How can you make your practice stand out from the wide range of options? It's time to make sure you're taking advantage of online reviews because 91% of younger customers trust these more than personal recommendations. Review websites for doctors are a fantastic way to promote […]
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Healthcare is a team effort. Every person working in a hospital has a role in providing safe, high-quality patient care. A hospital's medical staff includes leaders like board members and administrators who guide the facility's decisions and direction. It also includes the doctors, nurses, and other professionals who provide direct care. This guide explains the […]
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In today's digitally-driven healthcare landscape, the role of a robust marketing strategy is paramount for success. Healthcare digital marketing agencies are pivotal in crafting and executing these strategies, crucial for fostering connections with patients, enhancing outcomes, and improving the overall patient experience. In this blog, we delve into the importance of having a personalized brand […]
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Your patients are scrolling through Facebook right now, getting health advice from whoever shows up first. When you're not there, someone else fills that gap – and that could be someone selling essential oils for chronic pain. About 70% of people check out healthcare providers online before booking appointments. They're looking at your posts, your […]
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Chronic diseases like diabetes, heart disease, and arthritis are a major public health concern in the United States. As healthcare costs rise, more people are turning to the internet to research their conditions and find care. A strong content marketing plan helps you connect with these patients. It allows you to attract the right people […]
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Close your eyes for a moment. Can you think back to the last time you saw a healthcare advertisement? You might have thought of a specific slogan or image. Or maybe not. Digital marketing experts estimate that Americans get exposed to 4,000 to 10,000 ads per day. Most likely, you're unconsciously looking at these ads, […]
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In healthcare, clear communication and efficiency are key to giving patients the best care. But many administrative tasks can take time away from this main goal. Running a modern medical practice involves complex marketing, search engine optimization, and reputation management. These tasks are essential for growth but are also very time-consuming. To build a stable […]
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Is branding really necessary for a healthcare organization? Yes. While some may underestimate branding in healthcare, it is essential now that patients have more choices. In the past, branding wasn't as important in healthcare because there was less competition. Today, health systems operate more like retail businesses. The industry now focuses on a direct-to-consumer approach […]
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Most people look for health info online, so your healthcare practice needs to be on social media. It's a great way to connect with patients, share good health information, and build trust in your community. But social media in healthcare has its own set of traps. If you don't know the rules, you can get […]
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by Phil Portman, CEO and Founder of Textdrip, an Automated SMS Marketing Tool. Let's be honest, getting patients engaged can be a real challenge for hospitals. We all know how busy life gets, and doctor's appointments and follow-ups can easily slip through the cracks. But what if there was a simple, direct way to cut through the noise […]
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With the digital age transforming how patients interact with healthcare providers, fostering robust patient engagement strategies has become imperative for success. Having a patient engagement strategy is essential for a healthcare marketing plan as it fosters stronger relationships between patients and providers, enhances patient satisfaction, improves health outcomes, and increases loyalty to healthcare services. In […]
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In the dynamic landscape of healthcare, patient engagement has emerged as a pivotal factor not only in improving health outcomes but also in enhancing the success of healthcare businesses. It is not just a buzzword; it's a transformative approach that redefines the dynamics of healthcare delivery and patient-provider relationships. In this comprehensive guide, we will […]
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A patient’s journey to your medical practice begins with a simple click. Patients now turn to the internet to find healthcare services more than ever before. But having a website is just the first step; the real game-changer is local SEO for medical professionals. In this blog, we'll discuss local SEO and why it's an […]
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Social media has revolutionized how businesses engage with their audiences, including healthcare organizations. Hospital social media marketing can be an effective means of building their brand, increasing public health awareness, and drawing in potential new customers. In this article, we'll examine tried-and-tested strategies for effective healthcare social media marketing with examples from leading healthcare companies. […]
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Did you know that Google Ads can gather over 180 million impressions per month? A lot of healthcare marketers use Google advertising as a digital marketing tool, enabling them to reach a wider audience and promote their medical services more effectively. However, like any marketing platform, Google Ads has its own set of challenges that […]
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Medical practitioners are leaning towards expanding their life-saving services through web development and digital marketing, and that’s because over 70,000 people find healthcare providers online daily. So, it is just about time that we discuss the top healthcare website design trends that can remarkably help you, healthcare professionals, get more traffic and visitors, and turn […]
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When it comes to establishing a strong online presence, knowing the 3 core components of an effective healthcare SEO strategy is every medical brand’s way to success. In this blog, we’ll discuss the ways healthcare brands and providers can utilize these three components to create a solid marketing strategy and enhance their digital presence. The […]
Read More![How To Create a Solid Marketing Strategy for Healthcare [The Foolproof Guide]](/images/blog/how-to-create-a-solid-marketing-strategy-for-healthcare.webp)
Healthcare providers, regardless of their size, are in the business of delivering quality care to their patients. However, with the increase in competition and the ever-changing healthcare industry, a well-planned and executed healthcare marketing strategy is now crucial for the success of any healthcare business. In this article, we will discuss how to create a […]
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Marketing strategies for healthcare practitioners keep on changing these days and this is a continuous process. New techniques are being developed all the time, but still we can find some old-fashioned methods that are still relevant and working. So, why not combine them together and get maximum results? Healthcare marketing strategies do not give instant […]
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Are you looking to increase your digital presence and connect with more patients? Try medical video marketing! Videos are now a major force in content marketing. Hubspot reports that 92% of marketers believe video content is an integral part of their marketing strategies as it is effective in capturing attention and retaining it. On average, […]
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The modern healthcare process starts online. Healthcare Facebook ads can help optometrists, therapists, orthodontists, and other professionals reach their present and potential clients. Facebook offers businesses a wide range of digital advertising targeting choices to connect with a relevant audience. However, when you add in Facebook's "personal traits" restrictions and HIPAA compliance, ad targeting can […]
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Not too long ago, there was no such thing as health blogging, and the only way to get your hands on some health-related information was to visit healthcare providers or read a book. However, with the dawn of the new age, technology has become essential in welcoming SEO healthcare bloggers into the industry. The best […]
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Most people have turned away from direct mail campaigns and focused more on the internet. That trend has moved to healthcare practices, and you may want to shift your medical practice online for the best results. In fact, Google gets over one billion healthcare searches each day. Roughly 80 percent of all internet users go […]
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In business, beating your competitors should be one of the most critical objectives toward success, which is also true in the healthcare industry. As more and more patients search for information online, having a good healthcare SEO strategy has become very important. These days, looking up anything online brings up a large number of search […]
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Did you know that 79% of social media users today use the platforms to look for health-related information? Many of these actions are held in private social media groups, or with other patients. We’re undeniably in a generation who would rather go online to answer common health questions instead of visiting a doctor. With social […]
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The truth is that it takes more than just being an exceptional dentist to build a successful dental practice. It requires a lot of effort to maintain a world-class practice, whether you're overseeing your staff, interacting with insurance providers, or giving your patients the best service. As a dentist, you probably know how to keep […]
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Did you know that 75% of people who do a Google search never browse beyond the first page of results? What does that mean for your visibility if you aren't highly placed in the search engine rankings? Without a strong online presence, potential patient outreach can prove difficult for many healthcare providers. Hence, a targeted […]
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If you are a doctor, internet presence is becoming increasingly crucial. However, many doctors are unaware of the fundamentals of online reputation management. Fortunately, a few simple methods can help improve reputation while simultaneously improving online visibility and possibly attracting new patients. Keep reading if you’re interested to learn more about healthcare reputation management. Why […]
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The past few years have been tough for healthcare marketers, especially those who are new to creating Facebook ads for healthcare. Since the global pandemic started, many healthcare organizations and practitioners have started to improve their marketing strategies to reach a wider audience. Today, social media is one of the most critical communication channels for […]
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Search engine optimization is the leading marketing practice for online reputation management, even in healthcare. Focusing on web rankings in search engines like Google, Yahoo, and Bing can help to ensure that positive content about your healthcare organization is the first thing potential patients see, Doing so helps your brand build a good online reputation, […]
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Thanks to the digital era, medical practitioners have several different channels where they can promote their work. There are currently hundreds of medical websites showcasing relevant content about different medical practices, which is extremely helpful for those potential patients who are looking to learn a bit more. An optimized medical practice website also represents an […]
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According to recent healthcare statistics, global healthcare expenditures are predicted to reach over $10 trillion by 2022, making the medical industry one of the biggest and fastest-growing sectors in the world. The truth is that healthcare providers are more concerned with developing long-term relationships with their customers rather than completing a single transaction. Therefore, they […]
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The healthcare field depends on communication above all else. Potential patients are often fearful, doubtful, or frustrated about making medical decisions. Therefore, medical professionals must communicate in a nurturing and open manner. In a sense, you must provide an engaging and accessible approach through valuable digital resources. That way, patients readily grasp what you’re trying […]
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Google's senior webmasters John Mueller, Gary Illyes, and Martin Splitt team up to predict the future of SEO in the recent episode of Search Off the Record. As veterans in the Search Relations Team, the three impart their expertise to discuss the important aspects of search engines, how they work now and how they will […]
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The modern healthcare industry has become more complex due to a variety of factors, including the imminent COVID-19 crises and the role of the internet in the dissemination of healthcare-related information among millions. A strong healthcare marketing strategy is the key to educating, retaining, engaging, and motivating potential, existing, and new patients in the digital […]
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Did you know that approximately 10,000 Americans turn 65 every day? This trend is expected to continue for the next 20-years. As technology advances, so does our life expectancy. The rising costs of healthcare pose significant challenges for older Americans who are aging in place. It's no wonder that the home care sector is growing! […]
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Have you ever tried to ask Google about your symptoms? It’s not surprising if you’ve done it many times. Many people start with an online search to find help when they are sick. With the general public being heavily reliant on internet searches to obtain health information, how does this impact modern healthcare services? Dr. […]
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Medical advertising goes beyond putting up a sign that says, "The doctor is in." In the highly competitive industry of healthcare services, it takes more effort for business owners to achieve their desired results. In 2015, Forbes predicted that online advertising would be the dominant marketing trend. That prediction came true even in the healthcare […]
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Did you know that there are more than 4.48 billion social media users around the world as of 2021? There’s no wonder why companies focus much of their marketing efforts on cultivating their online presence. However, social media networks alone will not reach all your target consumers. In fact, Statista reports that there are 4.1 […]
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Are you looking for SEO solutions that actually work? You’re likely here for any of these reasons: Patients can’t find your website. Your website traffic has been steadily declining in the past months. Your volume of leads and calls suddenly dropped. You’re starting a healthcare website and need to quickly scale up your business. Healthcare […]
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We all know that search engine optimization is an effective way to increase your targeted audience. However, some may find it difficult and frustrating especially when they don’t get their desired results. As digital healthcare marketing professionals, it’s significant to be more critical of our existing strategies. To get a fresh perspective and upgrade your […]
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As modern consumerism grows and becomes more sophisticated, healthcare branding has become even more vital to an organization’s growth and success. While it’s true that most patients will only visit you when they have to, it doesn’t mean that you’re their only choice of healthcare provider. They need to have enough awareness and information about […]
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Unless there’s an emergency, a patient does not enter a healthcare facility without enough awareness and information about its brand and services offered. In a 2020 study by Software Advice, 94% of patients use online reviews to find new doctors and validate provider choice. Online reviews are part of a healthcare digital marketing strategy. Creating […]
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As a patient, when was the last time you received an important and informative message from your healthcare provider to remind you of your health checkup? Truth be told, some healthcare organizations still find it hard to use technology to improve their patients’ experiences. Healthcare marketing automation is often the best solution. It helps expand […]
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Healthcare marketing is undergoing major changes as technology continues to advance and the customer data grows. It is no longer limited to a single channel or platform to build a brand and improve customer experience. According to Zendesk, 87% of customers think brands need to put more effort into providing a seamless experience. With this […]
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Imagine a healthcare facility that caters to health emergencies in real-time? A facility that only takes a few minutes from where you are? A hospital with an on-call physician arriving on-time to look after the patients? They all have one thing in common: Having the right location. You may think it’s just a plot on […]
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Since marketing techniques and philosophies vary in different fields, the healthcare industry needs to be more innovative in its marketing approaches. Traditionally, health care systems focus on face-to-face selling and events to reach out to doctors, patients, and potential customers. Majority of marketing expenses go to hiring, training, and deploying a huge sales force. With […]
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Each year, many medical practices end up in stressful financial situations, including falling reimbursements and bankruptcies. In 2019, the failure rate of startups was around 90%, and one of the main reasons include running out of money. Although healthcare startups have the highest survival rate in the small business industry, financial mistakes can still be […]
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The use of social media in healthcare revolves around communicating with patients, promoting health-improving services, and providing useful health information. Consumers are relying more on social media, and a similar trend could be observed in their engagement with healthcare practitioners. In a survey conducted by QuantiaMD on social media, out of 4,000 healthcare professionals, 90% […]
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In any aspect of life, training proves to be a vital part of personal growth. For a workplace setting, training programs are implemented to improve employee performance, mitigate weaknesses, and establish a uniform and consistent system. The importance of training is magnified in the healthcare industry as medical practitioners deal with preserving lives on a […]
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Forget making such a complicated content strategy! The effort to build new content ever so often is a thing of the past in SEO. According to the top content marketing experts, you can grow your website’s traffic ten-fold with just one trick! What’s the best thing about this content strategy hack is that your team […]
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With lives on the line, efficiency and communication are vital in delivering quality medical services. Unfortunately, a lot of factors may affect the excellent services given to patients. One of these factors is the execution of arduous administrative tasks. A study conducted by Woolhandler and Himmelstein surveyed 4,720 U.S. physicians, and results showed that the […]
Read More![How to Automate Office Tasks [Save Loads of Time!]](/images/blog/automate-office-tasks.webp)
Whether you’re running a small clinic or a large-scale medical business, you know how much time it takes to execute everyday administrative tasks. In fact, a study from the Annals of Family Medicine proved that clinicians are spending up to 2.5 hours on clerical and administrative work rather than patient care. No wonder patients have […]
Read More![How to Choose the Right Type of Ads to Reach New Patients [2021 Guide]](/images/blog/ads-for-new-patients.webp)
With a brand new location, state-of-the-art equipment, and expert professionals in your practice, the next goal of your healthcare business should be to get new patients. Advertising is simply the best solution to drive more awareness and revenue to your practice. However, with the different traditional and online marketing strategies nowadays, how would you know […]
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Paperwork. As a medical professional, it’s probably a word you hate to hear but can’t get away from. After all, being in the medical business goes beyond diagnosing and treating. There are many systems that need to be in place to make patient care a seamless experience. If your goal is to grow your business, […]
Read More![The Easiest Way to Design a Healthcare Logo [in 2021]](/images/blog/healthcare-logo.webp){kind=logo}
Do you know how much power your logo has over the success of your practice? A lot more than you think. Try to think about it this way: An image has the ability to trigger an emotional response that brings unique feelings with it. That means the importance of your healthcare logo design should not […]
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Running a medical practice goes beyond taking care of your patient’s health. As a business in healthcare, it is critical that you are reaping a profit while you provide the care your patients need. To achieve good cash flow, your medical practice needs to find ways to trim expenses and costs when necessary. There are […]
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Are you embracing the full potential of your healthcare brand? We are far from the days when families would rely on house calls by their primary care physician to take care of all their healthcare needs. Today, healthcare has evolved from a single PCP to a myriad of specialists in many different care settings. Many […]
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Are you an ambitious professional, straight out of med school with a vision to open your own private practice? Do you already have an established medical practice but it’s not thriving or even underperforming? Medical school and residency teach an incredible amount of information. Knowledge is dumped into the learning physician, who is eager to […]
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When you’re sick, do you feel comfortable just calling a random doctor’s number? In today’s digitalized society, knowing someone’s title isn’t enough to prove he/she is trustworthy. The internet has changed the way patients view the healthcare industry. Now, many factors, like reviews and social media, can affect a doctor’s or a healthcare business’s reputation […]
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Learn how doctor reviews can boost your reputation and your rankings with Google.
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Let's be honest, it can be hard to get patients in the door of a dentist’s office for their six-month routine check-up. It is pretty typical for the average American to skip their dentist appointments, in fact, a national survey states that only 65.5% of Americans visit a dentist. It is obvious that these neglected […]
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With every product on the market, there is typically a cheap version and an affordable version. A company will launch a new product that soars with sales and becomes a hot ticket item that is all the rave. Other companies will try to reap the same success or more by offering the same product but […]
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